The Elements of a Well Designed Business Card

You may have a particular idea for what you want your next pack of business cards to look like, but without a sound understanding of the design principles that make a business card effective at drawing your clients’ attention, there is no real way to know if you are on the right path or not. There are certain elements that when included into your design, will make your business cards stand out like you want them to. So let’s, for a moment, take this knowledge out of the hands of printing companies, so that you, as their client, can get the most out of your business cards that you can.

Typography

Typography is just a fancy word for describing what the text on your business card looks like. Deciding on typography is a bit of a balancing act between creating something unique that ties in with your brand, while also ensuring that the required information is clear and easy to read, so that your customers can get what they need from it.

You might be tempted to throw in a cursive font of varying sizes, types and colours, but all you would do by doing that is creating a business card that distracts instead of attracts your clients.

The Placement of Your Logo

Treat your logo like a signature for your business. Having said that, your clients should be able to identify your business card by simply looking at the logo and colour scheme. This means that your logo should be clear and visible, striking, and in accordance with your overall brand.

Layout

There is a lot of room for creative freedom when it comes to the layout of your business card. While these creative elements can be employed, care should be taken not to make the card too busy. It is wise to make good use of negative space, so that each element of the design stands out clearly, and can be easily found.

Consider using images where appropriate, unless going for a cleaner, crisper design.

Contact Letralith Printers for that Perfect Business Card

There is a lot that goes into the creation of an effective business card, and it can be easy to make mistakes. That’s why you should consider getting a design from a trusted printing company that knows the ins-and-outs of business card design intimately. If you would like to find out more about how our team at Letralith Printers can assist you with designing and printing a business card, contact one of our representatives today, or visit our website for additional details.

 

 

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